We might not be able to see them with our own eyes, but science is showing microbes are essential to good health. But not many people know about them, not enough people care about them and certainly not enough people love their microbial friends! We want to change that.
Through all our various cross-media platforms, our mission is to tell a love story, but on a microscopic scale.
Over the course of human evolution, we met microbes. We embraced them and evolutionary speaking, we merged with them to become “an us”. As human beings, we became perfect walking, talking, thinking human super-organisms, comprised of part human and part microbe.
But over the past hundred years, through antibiotics, anti-bacterial practices, the rise of C-Sections, through our sterile indoor lives and through eating processed foods, we have lost many of our microbes.
Scientists estimate that those living in Westernised cultures might have lost as much as a third of our bacterial diversity. This loss of microbial diversity could be fuelling the rise of many health conditions; from asthma to obesity, from diabetes to bowel problems, from complex mental health conditions to even some cancers.
Now for the sake of our future health, happiness and possibly even the survival of our species, we need to win our microbes back.
But how do we do that? That’s what A PROBIOTIC LIFE will find out!